On the Internet, your domain name is your unique identity. Any individual, business or organization planning to have an Internet presence should invest in a domain name. Having your own domain name, website and email addresses will give you and your business a more professional look. Another reason for a business to register a domain name is to protect copyrights and trademarks, build creditability, increase brand awareness, and search engine positioning.
As I learned first-hand, having a custom domain gives you an instant credibility boost. It doesn’t matter whether you’re using a personal site to help you land a job, increase your visibility in your field or industry, find freelance gigs, showcase your work, or promote your brand: The more credibility you have, the better. Plus, custom domains are usually far easier to remember than generic ones. Imagine you told someone you met at a networking event to check out your site, “janedoeportfolio.squarespace.com.” He’ll probably forget the link by the time he gets in front of his laptop. However, “janedoe.bio” will be a cinch to remember. These domain names also look much more sleek when you put them on business cards, in the header of your resume, or anywhere else you might be directing people to learn more about you.